ASTA Colour Value: What to Specify When Buying Dry Red Chilli

Dry red chilli is bought on two properties that buyers regularly conflate: how red it is, and how hot it is. They are measured differently, they come from different compounds, and the varieties that excel at one are usually unremarkable at the other. Writing a specification that names both — rather than simply asking for "good quality red chilli" — is the difference between getting what your process needs and arguing about a shipment after it arrives.

Colour: the ASTA value

Colour is reported as an ASTA value, a standard published by the American Spice Trade Association. It measures extractable colour — the pigment that will actually transfer into your food or extract — rather than how red the pod looks to the eye. Higher numbers mean more extractable colour.

This distinction matters because surface appearance can mislead. A pod can look intensely red and still carry modest extractable colour, particularly if it has been sun-bleached or stored badly. Colour also degrades over time with exposure to light, heat and oxygen, so an ASTA value is a measurement at a point in time, not a permanent property of the lot.

Heat: Scoville units and capsaicin

Pungency comes from capsaicinoids and is reported either in Scoville Heat Units (SHU) or as a direct capsaicin percentage. Modern testing measures capsaicinoid content in the laboratory and converts to SHU, rather than relying on the original taste-panel method the scale is named after.

For food processing, extraction and blending, capsaicin percentage is often the more useful figure because it converts directly into formulation calculations. For culinary and retail buyers, SHU is the more familiar unit. Ask for whichever your process actually uses.

How the main Indian varieties differ

The pattern is consistent: colour varieties are mild, heat varieties are moderate in colour. Buyers who need both frequently blend two varieties rather than searching for a single lot that delivers both, and blending to a target specification is a normal request to put to a supplier.

The rest of the specification

Colour and heat are the headline properties, but a complete contract specification should also cover:

• Moisture content — critical to shelf life and mould risk; typically specified as a maximum percentage.
• Stem or stemless — affects both usable weight and your processing line.
• Broken and damaged percentage — the maximum proportion of damaged pods you will accept.
• Aflatoxin limits — regulated in most import markets; the applicable limit is set by your destination, not the origin.
• Pesticide residue (MRL) — again set by destination regulation, with the EU generally the strictest.
• Packing — bag size and material, and whether you need buyer-branded packaging.

Verifying what you contracted for

For a first shipment, or any contract where specification is tight, arrange pre-shipment testing at an accredited laboratory and appoint a third-party inspection agency. This is routine in the spice trade and no reputable supplier will object to it. Agree who bears the cost, and what happens if a lot tests outside specification, before the goods are packed rather than after.

Where colour value or pungency genuinely drives your economics, write the test method and the acceptable range into the contract itself. A specification that exists only in email is difficult to enforce once a container has sailed.